Automotive Lubricants and Oil Products

A Premium Quality Lubricant with a Trusted Name

Exxon Superflo Motor Oil, a trusted brand of ExxonMobil™, is under license by Brenntag Lubricants Northeast. Brenntag Lubricants Northeast has an exclusive branding agreement within the Northeast to market and sell Exxon Superflo Motor Oil and Automotive Lubricants.

The Exxon Superflo program is tailored for the professional automotive installer looking for a premium quality lubricant combined with a trusted name and value-driven marketing.

Included in the Exxon Superflo program is a well-balanced portfolio of OEM approved premium performing motor oils and lubricants in a variety of package sizes:

• Exxon Superflo Elite Synthetic Blend API SN+/GF-5
• Exxon Superflo Ultra Synthetic API SN+/GF-5 GM Dexos-1 Next Generation
• Exxon Superflo High Mileage
• Exxon Superflo Ultra European
• Exxon Superflo ATF DM-III
• Exxon Superflo Ultra Synthetic ATF

The Program
Brenntag Lubricants is more than a supplier; we are your partner, and the Exxon Superflo program provides you with a premium quality lubricant with a trusted name and the tools for value-driven marketing.

Promote the Exxon Superflo brand with pride, drive your profitability, build consumer brand awareness, and improve consumer retention.

The Exxon Superflo Marketing Program Includes:•

• consumer oil change mail-in rebate
• frequent customer punch card
• installer initial product allowance
• installer automatic bulk fill allowance
• installer ancillary products quarterly allowance
• best in class filter pricing
• quarterly motor oil and lubricant purchase rebate

The Exxon Superflo offering drives improved profitability for the automotive installer while providing the very best value in performance for the motoring public.

Mobil 1 is the world’s leading synthetic motor oil brand making up 45% of the full-synthetic retail market share – more than twice the share of the next competitor1. Automakers have chosen it for factory fill in over 60 car models, and it’s the official motor oil of NASCAR®– trusted by half the NASCAR teams. In addition, select Mobil products are dexos1™– approved for use in GM vehicles.

The “We Proudly Feature Mobil 1™” program can increase your profit potential:

• high synthetic sales volume: roughly double the national average as more and more cars require synthetic motor oil.
• premium-focused customers: more than half of customers choose synthetic or enhanced premium motor oil.
• increase car counts: operators who switch to Mobil 1 Lube Express oil change facilities report increased car counts
• strong customer loyalty: operators who switch to Mobil 1 Lube Express oil change facilities report an increased percentage of repeat customers.

Program elements include:

• increased visibility with external signage and global brand partnership
• a product line for today and tomorrow
• promotions and tools for success

1. Automotive Retail Tracking Service (RTS), NPD Group, March 2017

Preventative maintenance service offerings

Brake fluid

Helps maintain maximum stopping power by removing contaminated fluid, cleaning the entire system, and replenishing with new premium dry formula fluid to protect against moisture-related failure.

Power steering

Helps achieve optimal steering performance by providing powerful solvent action to flush and remove worn metals and particulates that can physically degrade the system, and by replacing old fluid with a premium full synthetic power steering fluid.

Cooling

Helps prevent the accumulation of damaging radiator deposits by using powerful rust and corrosion inhibitors that provide additional protection for the water pump and help protect all cooling system metals including, aluminum

Transmission

Helps keep vehicles shifting smoothly by conditioning the entire transmission system and helping prevent high-temperature breakdown of fluid. The service adds advanced conditioners designed to rejuvenate seals and enhance wear protection. Options are available to support both standard automatic and continuously variable transmissions.

Fuel system

Helps restore power and performance of an engine by using advanced detergents to fully clean the system and remove damaging carbon deposits, grease, dirt, and sludge.

Engine cleaning

Helps prolong engine life by removing sludge, deposits, and varnish from the engine, optimizing the ability of the oil to perform. The service helps reduce friction, allowing for better heat transfer and protection of metals from corrosion.

Differential and gear oil

Helps remove deposits while providing proper gear lubrication that is thermally stable and helps prevent new deposits from forming.

Ventilation

Cleans and refreshes the entire HVAC system by effectively counteracting odors caused by mold, mildew, and fungus. The service helps improve air quality, increase cooling system efficiency, and reduce micro-organisms and harmful allergens. No A/C System disassembly or drilling is required.

Preventative maintenance installer programs

• fluid exchange equipment loan and leases
• customized consumer menus
• trade funds to support marketing efforts
• installer service writer incentives
• comprehensive training
• on-site support

Preventative Maintenance Consumer Benefits

• trusted technology led products and services
• consumer rebates
• service warranty programs