A novel encapsulation technology to protect and deliver long-lasting fragrances. They are microscopic encapsulates that are biodegradable and naturally derived. They hold fragrance to prolong its release and increase its intensity. Additionally, the capsulates adhere to fibers and surfaces and utilize shear to release fragrance continuously. They are available with a range of fragrances, but can also be customized in terms of fragrance type, shell strength and release profile.