Oterra naturally derived colors
Explore Oterra's full range of naturally derived colors
Established in 2021, but with strong history back to 1874, Oterra utilizes the power of nature's true colors and their unrivaled expertise in colors to help food and beverage manufacturers bring appealing products to consumers around the world.
We've partnered with Oterra for color solutions to help brands create vibrant, clean-label products that meet consumer demand and regulatory standards.
Discover the complete color palette
| Color category | Example | Applications |
|---|---|---|
| Yellow / Orange Shades | Yellow / Orange Shades Pumpkin (carotene), Turmeric (curcumin), Orange carrot (β-carotene), Annatto (bixin/norbixin), Paprika (capsanthin, capsorubin), Tomato (lycopene), Fungi carotene (β carotene) Bakery, Snacks, Sauces, Dairy, Dressings, Confectionery, Beverages | Bakery, Snacks, Sauces, Dairy, Dressings, Confectionery, Beverages |
| Red Shades | Cochineal (carmine), Red beet (betalains), Red sweet potato (anthocyanins), Red radish (anthocyanins) | Beverages, Confectionery, Dairy, Bakery, Snacks, Sauces, Dressings, Plant-Based Products |
| Purple Shades | Elderberry (anthocyanins), Black carrot (anthocyanins), Grape (anthocyanins), Purple sweet potato (anthocyanins) | Beverages, Fruit Preparations, Confectionery, Dairy |
| Blue Shades | Spirulina (phycocyanin), Jagua fruit (genipin/glycine-derived blue) | Confectionery, Ice Cream, Beverages |
| Green Shades | Spinach, Spirulina | Beverages, Plant-Based Products |
| Brown Shades | Caramelized sugar, Apple juice | All of the mentioned applications (Beverages, Confectionery, Dairy, Bakery, Snacks, Sauces, Dressings, Plant-Based Products, Ice Cream, Fruit Preparations) |
| White Shades | Limestone / Calcium carbonate | All of the mentioned applications |
More you need to know...
Why choose naturally derived colors?
- Clean-label compliance
- Consumer appeal
- Regulatory confidence
Color categories
- Fruit and vegetable-based colors
- Plant extracts
- Specialty blends
Downloadable resources
Contact our color experts
Our team has been busy helping brands unlock the power of naturally derived colors.
From clean-label reformulation to creating vibrant, consumer-loved products, color is more than aesthetics it’s a strategic advantage.
Explore how our solutions can support your next innovation.