Oterra naturally derived colors
Explore Oterra's full range of naturally derived colors
Established in 2021, but with strong history back to 1874, Oterra utilizes the power of nature's true colors and their unrivaled expertise in colors to help food and beverage manufacturers bring appealing products to consumers around the world.
We've partnered with Oterra for color solutions to help brands create vibrant, clean-label products that meet consumer demand and regulatory standards.
Discover the complete color palette
| Color category | Example | Applications |
|---|---|---|
| Yellow / Orange Shades | Turmeric (curcumin); Orange carrot (carotenes); Palm fruit (carotenes); Annatto (bixin/norbixin); Fungus carotene (β-carotene) | Beverage; Bakery & Cereals; Dairy, Fruit Preparations & Ice Cream; Confectionery; Savory & Meat |
| Red Shades | Carmine (cochineal); Red beet (betanin); Paprika (capsanthin/capsorubin); Hansen sweet potato / red sweet potato (anthocyanins); Red radish (anthocyanins) | Beverage; Confectionery; Dairy, Fruit Preparations & Ice Cream; Bakery & Cereals; Savory |
| Purple Shades | Black carrot (anthocyanins); Elderberry (anthocyanins); Grape skin (anthocyanins); Purple sweet potato (anthocyanins) | Beverage; Fruit Preparations; Confectionery; Dairy |
| Blue Shades | Jungle Blue (Jagua blue, genipin–glycine polymer); Spirulina (C‑phycocyanin) | Confectionery; Ice Cream & Frozen Desserts; Beverage; Ready-to-Eat Cereals/Extruded Products |
| Green Shades | Spinach (chlorophylls/colouring foods); Spirulina blends (with yellows) | Beverage; Plant-based; Savory |
| Brown Shades | Simply Brown (apple-based clean label); Caramelized sugar | Broad Food & Beverage use across categories |
| White Shades | Calcium carbonate (mineral white) | Used where whitening/opacity is desired across categories |
More you need to know...
Why choose naturally derived colors?
- Clean-label compliance
- Consumer appeal
- Regulatory confidence
Color categories
- Fruit and vegetable-based colors
- Plant extracts
- Specialty blends
Downloadable resources
Contact our color experts
Our team has been busy helping brands unlock the power of naturally derived colors.
From clean-label reformulation to creating vibrant, consumer-loved products, color is more than aesthetics it’s a strategic advantage.
Explore how our solutions can support your next innovation.