- Discover biotech-powered formulations that unite emotional wellness with intelligent science
- Explore sensorial skincare and fragrance concepts that merge sustainability, personalization, and smart innovation
Brenntag, the global market leader in chemicals and ingredient distribution, will showcase its latest Beauty and Personal Care innovations at in-cosmetics Asia 2025, taking place at the Bangkok International Trade & Exhibition Centre (BITEC) from 4–6 November, 2025.
At Booth AB60 (Halls 101–104), Brenntag will introduce its concept “Holistic Intelligence” under the theme “Mindful Beauty unites Smart Innovation”. This forward-looking approach bridges emotional well-being and technological intelligence, designed to serve both the consumer and the planet. It captures the essence of today’s beauty movement, where science, mindfulness, and sustainability converge to shape personalized experiences that make people feel good, think smart, and live beautifully.
Visitors will discover smart, sustainable formulations enriched with neurocosmetic ingredients that support mood and relaxation, and microbiome-friendly actives that care for skin from the inside out.
Brenntag’s highlighted prototypes, Eau de HydraRose Balm and Eau de AquaRose Bloom, were developed at its Innovation and Application Center in Thailand. These sensorial creations invite visitors to experience the union of fragrance, hydration, and care, demonstrating how data-driven formulation, smart actives, and emotional design can transform everyday routines into holistic beauty rituals.
Wissanee Ruangsorn, President, Brenntag Beauty and Personal Care, Asia Pacific, said,
“We are excited to engage with our customers and partners at in-cosmetics Asia once again. This year’s showcase demonstrates how science and emotion can work hand in hand. Through Holistic Intelligence, we translate technological advances in biotechnology into meaningful, mindful solutions that enhance well-being and beauty in everyday life.”
“We are excited to engage with our customers and partners at in-cosmetics Asia once again. This year’s showcase demonstrates how science and emotion can work hand in hand. Through Holistic Intelligence, we translate technological advances in biotechnology into meaningful, mindful solutions that enhance well-being and beauty in everyday life.”
Kriangkrai Pinsawasdi, Business Manager, Brenntag Beauty and Personal Care, Asia Pacific, added, “Smart beauty is about personal connection, understanding the needs of the skin, the mind, and the planet. Our new prototypes express that balance, combining smart formulation design, sensory appeal, and sustainability to create experiences that resonate with consumers across Asia Pacific.”
