Skinimalism – the beauty trend for simplified routines

Close-up of a beauty latin young woman applying anti ageing cream to the face

The trend shaping modern beauty

Skinimalism is growing as consumers embrace simplified routines and high-performance products that care for the skin barrier and enhance natural beauty. Explore our multi-functional actives and sensory ingredients, designed to bring this trend to life with clean and sustainable formulations.
Close-up of young woman choosing cream for bodycare standing in the store

Skinimalism: the beauty trend for simplified routines

Simplifying beauty
Skinimalism focuses on high-performance, multi-functional products that enhance natural beauty while promoting healthy, radiant skin. Instead of lengthy routines, the trend is about choosing smart, effective solutions that care for the skin and the environment.
What is skinimalism?
A modern beauty trend that embraces simplified, high-performing routines, placing focus on the skin’s natural radiance, barrier health, and sustainability.
Why it matters
  • Consumers seek multi-functional products that offer visible results
  • Growing demand for clean, transparent formulations
  • Strong alignment with eco-conscious and sustainable beauty values
European girl dropping serum collagen moisturizer from pipette on face close up. Focused redhead young beautiful woman. Concept of face skin care

Ingredients that support skinimalism

  • Multi-tasking actives: e.g. STEPAN-MILD® GCC, a natural co-emulsifier with antimicrobial activity
  • Barrier boosters: NovaColl, Cambrium’s 100% skin-identical, vegan collagen
  • Sustainable emulsifiers and mild surfactants: e.g. Stephenson’s Durosoft range of natural emulsifiers
  • Sensory enhancers: e.g. Elkem’s Mirasil range or our CosVivet Oils

Formulation inspiration

Smiling woman with eyes closed applying sunscreen in winter

Starshield 4-in-1 sunscreen with hydration, barrier support, UV protection and anti-aging effect

Smooth velvet cream that merges care and UV protection

Hybrid cleansers, e.g. our Cleansing massage bar that cleanses and nourishes the skin

Let's create trend formulations together

Our Innovation & Application Centers are here to help you bring the skinimalism trend to life. With our team of technical experts, extensive product range and formulation support, we’re ready to create the next generation of minimalist yet high-performance beauty products with you.
Reach out to us