In order to raise awareness of the importance of careful use of natural resources and to achieve a lasting change in behavior, Brenntag Colombia launched an internal communication campaign in 2017. With the slogan “I can contribute”, employees were asked to develop creative ideas, either on their own or in groups, on how to reduce consumption of water, electricity, paper and other materials in their daily working environment. Anyone interested was able to present their idea in a short video and thus motivate others to join in. An annual comparison of consumption levels and the related expenditure directly demonstrates the success of this campaign. Among other savings, the implemented ideas helped to reduce total water consumption in 2017 at all five of Brenntag’s Colombia sites by around 9,800 m3 on the previous year.