Brenntag partners with Salesforce to fundamentally evolve interactions with customers and supply partners

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Brenntag (ISIN DE000A1DAHH0), the global market leader in chemicals and ingredients distribution, today announced a multi-year cooperation with Salesforce aimed at delivering effortless, data-driven, and personalized user experiences for its customers and supply partners.

“At Brenntag we put our customers and supply partners at the heart of what we do every day to ensure we are the easiest to do business with,” said Ewout van Jarwaarde, Chief Transformation Officer at Brenntag. “We are thrilled about the capabilities Salesforce will enable across our global organization, quickly expanding how we engage with our customers and supply partners in every interaction and leverage our data for even more targeted insights. It will allow Brenntag to offer an excellent as well as flawless customer and supply partner experience. The solutions will also benefit our internal teams' daily work and services by providing streamlined end-to-end processes, transparency and accelerated insight, and easy access to relevant data.”

Brenntag chose the Salesforce platform to support marketing, sales, service, field service, product management, direct procurement, industry market management, commercial excellence, and application development.

“Digital transformation begins and ends with the customer and supply partners which is why Brenntag’s vision and drive to evolve their customer experience is so impressive,” said Stefan Höchbauer, CEO Central Europe and global CRO of Manufacturing, Automotive and Energy at Salesforce.

In a fast paced and complex world, customers and supply partners want simple yet personalized interactions to work efficiently and pivot quickly when needed. With Salesforce solutions, Brenntag will develop personalized portals, APIs, mobile, e-commerce platforms and simplify in-person meetings with customers and supply partners.

Over the coming years, Brenntag will utilize a wide range of Salesforce cloud solutions across global markets and within its two divisions, Brenntag Essentials and Brenntag Specialties. These include Pardot, CRM Analytics & Einstein Insights, Commerce Cloud, Experience Cloud, Sales Engagement, Digital Engagement, Field Services, CPQ, Slack and MuleSoft.

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