Skin Mindedness

Happy woman doing routine skin care at home with beauty products. Woman sitting on bed at home and applying face cream.

Where science meets mindful rituals

From wellbeing to skin mindedness

During the pandemic, consumers turned to wellbeing-focused beauty as a form of comfort -
seeking ways to pause, reset and care for themselves in uncertain times. Those products
offered escapism and emotional relief. But expectations have evolved. Today, consumers want more than self-soothing. They are seeking intentional connections - with themselves, their routines, and the products they choose.
This is where Skin Mindedness comes in. It’s about creating meaningful rituals that combine scientific performance with personal balance - formulations designed to hydrate, strengthen, and protect, while offering a sense of harmony in everyday life.
Young woman sitting in bed with eyes closed, hands on chest and abdomen, practicing mindful breathing for relaxation and stress relief in her cozy bedroom GettyImages-2207000026.jpg

Why this trend matters

Skin Mindedness represents an opportunity to meet rising consumer expectations by delivering:
  • Hydration that feels like balance - lightweight, sensorial formulations that quench and soothe, e.g. CosVivet HA, our line of hyaluronic acid solutions that deliver deep hydration and smoothness - creating formulations that feel indulgent while supporting long-term skin health
  • Collagen for lasting strength - boosting elasticity and resilience for visible results e.g. Novacoll™SK, A next-generation vegan skin-identical collagen designed to visibly improve firmness and support a youthful appearance
  • Barrier care that protects like a hug - strengthening the skin’s natural shield while enhancing comfort, e.g. PURASAL® MOIST XS is a natural, optimized blend of sodium lactate and sodium gluconate that boosts the skin’s Natural Moisturising Factor (NMF), delivering instant and long-lasting hydration for up to 24 hours. Beyond hydration, it helps strengthen the skin’s barrier by improving water retention, leaving the skin soft, smooth, and resilient.
With consumers seeking products that work as hard as they feel good, this trend brings
together innovation, efficacy and emotional relevance.

Formulations that inspire

Our Innovation and Application team has developed three exclusive formulations showcasing how to bring Skin Mindedness to life in product design. Each highlights a key ingredient innovation to help you create next-generation formulations:
Portrait of beautiful woman with gray eyes, freckles and candid smile. Her fingers are touching her skin. Concept of natural beauty and care. Close-up of half of the face GettyImages-2171430840.jpg

Anti-wrinkle & nourishing face serum

Our face serum aligns with Skin Mindedness by using NovaColl™ SK and hyaluronic acids to
provide instant hydration, strength and visible firmness -offering a mindful moment of care
whenever you need it.
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Golden shining hand cream

With PURASAL® MOIST XS for 24-hour hydration this elegant cream nourishes and protects
while golden pigments add a luminous touch -bringing Skin Mindedness to life as a moment
of care and beauty.
Woman spraying facial mist on her face, summertime skincare concept

Moisture bloom hydra mist

The formula delivers deep, long-lasting hydration in a light mist format - perfectly embodying
Skin Mindedness by combining scientific performance with a refreshing daily ritual of balance
and care.

Be part of the movement

Consumers are moving beyond simple routines - they’re embracing mindful rituals that blend science, performance and personal connection. Skin Mindedness is your opportunity to stay ahead by creating formulations that deliver results while resonating on a deeper level.
Step into the trend: get inspired by our formulations and see how Novacoll™SK, PURASAL® MOIST XS and CosVivet HA can help shape your next innovation.