- Brenntag will be distributor for BASF Home Care and I&I Cleaning in Sub-Saharan Africa
- The agreement spans over the fast growing markets of South Africa, Nigeria, Ghana, Kenya, Uganda, Tanzania and Ethiopia.
- The agreement covers large parts of BASF’s portfolio for cleaning applications
Brenntag, the global market leader in chemicals and ingredients distribution, today announced a new distribution agreement with BASF. This agreement is part of the expansion of the portfolio with a wide range of innovative cleaning products for Brenntag Specialties Home Care, I&I sectors in South Africa, Nigeria, Ghana, Kenya, Uganda, Tanzania and Ethiopia.
Brenntag has deep expertise in the Home Care, I&I industry and brings exceptional market reach and a strong supply chain network. Through our collaboration with BASF, Brenntag expands its offering with a broad portfolio of ingredients designed to support cleaning performance across a wide range of Home Care and Industrial & Institutional Cleaning applications to the market. BASF’s solutions contribute to effective surface cleaning through advanced surfactant systems that help remove grease, dirt, and other common soils, while supporting formulation stability and sustainability objectives.
In laundry care, the portfolio offers ingredients that are designed to support stain removal, fabric protection, and color protection, even at lower wash temperatures, helping reduce energy consumption while supporting effective cleaning performance. Together, these innovations provide customers across Sub‑Saharan Africa with reliable, efficient, and scalable cleaning solutions that meet evolving hygiene and sustainability demands.
Together, Brenntag and BASF are creating new opportunities to deliver high performance solutions to a broader range of customers across the Home Care and I&I Cleaning industry.
Kreason Gopalan, Regional Commercial Director Sub-Saharan Africa, Brenntag Specialties Beauty & Care states: "We are proud to partner with BASF to deliver high-performance, innovative cleaning solutions across Sub-Saharan Africa. Their advanced portfolio enables our customers to develop high-performing cleaning formulations in HI&I, while aligning with growing sustainability expectations. This collaboration strengthens our commitment to bringing effective, reliable, and future-ready solutions to the markets we serve.”
Marton Nick, Head of Regional Sales Home Care and I&I Cleaning - CEE - Africa - Middle East BASF: “Sub-Saharan Africa is an important growth region for the Home Care and I&I industry. Through our partnership with Brenntag, we are expanding customer access to BASF’s innovative solutions while strengthening local support and technical expertise across key markets in the region.”
