Unlock the power of skinification: where scalp and hair care meets skin care science

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Redefining hair care starts at the root – with the scalp.

The way we care for hair is evolving. Consumers are no longer satisfied with just cleansing - they demand deeper nourishment and long-term health.
This is where skinification comes in: a trend that brings advanced skincare principles to hair care, focusing on the scalp as the foundation of beautiful hair.
Woman drips cosmetic oil onto her palm to massage her scalp and improve the quality and beauty of her hair

What is skinification?

Skinification is the application of skincare-grade ingredients and routines to scalp and hair care. It means hydrating, soothing and protecting the scalp just like we do for facial skin. The scalp is rich in sebaceous glands and is just as vulnerable to dryness, irritation and aging.

Why it matters

  • Healthy scalp = stronger, shinier, and more resilient hair
  • Seasonal and environmental factors require adaptive scalp care
  • Consumers seek holistic beauty routines

Join the movement

We’re leading the way in scalp-forward product innovation with scientifically backed solutions inspired by the skin’s unique biology.
Want the full Skinification brochure? Request it here by filling out the form.
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Driving scalp and hair care innovation with skinification expertise

Our Innovation & Application Centers across EMEA provide formulation expertise and technical support to help you create new scalp and hair care solutions aligned with the skinification trend.
From concept to shelf, we’re here to accelerate your product development with tailored guidance and smart innovation.