Few markets see trends emerging faster than food and beverage, and operators in this space need to keep on top of changes to stay ahead of the curve. Brenntag Food & Nutrition has used the market intelligence it has gleaned via its global ingredient distribution, procurement, and application infrastructure to identify the top five trends that will fuel food and beverage innovation in 2023.
“Our business model, which combines a global distribution footprint with local execution, gives us a unique view on market trends. We wanted to tap into this intelligence to benefit our customers, by using it to inform and inspire product development,” explains Joanna Self, Director, Business Development and Strategic Content, Nutrition, at Brenntag Americas.
Brenntag has leveraged all its research resources - customer and supplier insights, ingredient performance data, country-specific application experience, product launch activity scanning and market research - to pinpoint the trends that will drive consumer preferences in North and Latin America in 2023. These trends will be translated into the foods and beverages of tomorrow as they shape the concepts Brenntag shares with customers.