- Distribution agreement spans Australia, Indonesia, Malaysia, the Philippines, South Korea, and Taiwan, delivering traceable, high-quality ingredients for food and health applications
Brenntag, the global market leader in chemicals and ingredients distribution, and Genu-In have signed a new distribution agreement to serve Asia Pacific’s key food and health markets.
Under the agreement, Brenntag Nutrition will serve as the authorised distributor for Genu-in in Australia, Indonesia, Malaysia, the Philippines, South Korea, and Taiwan for premium collagen peptide and gelatin solutions for food and health applications.
Genu-in, a globally recognized producer of high-quality collagen peptides and gelatins is part of JBS, a Brazilian multinational corporation and the world’s largest producer of animal protein. With a fully integrated supply chain, Genu-in sources its primary raw materials—bovine hides—directly from JBS’s own meat processing facilities. This vertical integration ensures full traceability and consistent quality from original cattle to final product.
The products covered under the distribution agreement include collagen peptides, which are known to promote skin elasticity, increase hydration, improve bone strength, density, and mass, and support joint flexibility and mobility. In addition, the agreement includes gelatin, a versatile ingredient widely used in the food industries for its gelling, stabilizing, and binding properties.
Kenneth Keh, Regional President, Nutrition Asia Pacific, Brenntag Specialties, said, “Partnering with Genu-In enables us to deliver high-quality, traceable collagen peptide and gelatin solutions across key markets in APAC. Their science-driven innovation and commitment to safety and sustainability align strongly with our values.”
Genu-in’s proprietary peptide profile tailoring technology—combining enzymatic hydrolysis with advanced proteomic analysis—ensures consistent performance and formulation precision in every batch. As part of the JBS ecosystem, Genu-in maintains the highest standards in food safety and environmental stewardship.
This strategic collaboration underscores Brenntag’s commitment to sourcing from world-class suppliers to meet the evolving needs of customers in the Asia-Pacific region.
Ricardo Gelain, Executive Director, Genu-in said, “We are excited to work with Brenntag as our distribution partner in Asia Pacific. As the world’s largest distributor of chemicals and ingredients, they offer unmatched market insight, commercial expertise, and regional reach. We believe their strong local presence and customer-focused approach will help expand access to our collagen peptide and gelatin solutions and drive our growth across the region. Together, we can provide our clients with Industry 4.0 technology, high-quality and reliable raw materials, and the scientific research that supports the outstanding quality and efficacy of our products.
About JBS and Genu-in:
JBS is one of the largest food companies in the world. With a diversified platform by product types (poultry, pork, beef, and lamb, as well as plant-based products). The company employs over 280,000 people, with production units and offices on every continent, in countries such as Brazil, the USA, Canada, the United Kingdom, Australia, China, and others. In Brazil, JBS is one of the largest employers in the country, with 158,000 employees. Genu-in, a company under JBS Novos Negócios, produces collagen peptides and gelatins in their genuine, potent, and pure state, using 4.0 advanced technology throughout all processes and maintaining exclusive control over the entire production chain. For more information, visit www.genu-in.com/en/home
