Mar 13, 2025

The collagen revolution in beauty

Collagen is taking the center stage in beauty and personal care, with consumers demanding effective, skin-rejuvenating and sustainable solutions. Whether you're formulating skincare, color care, haircare or suncare, we provide specialty ingredients, expert lab support and formulation guidance to help you bring next-generation collagen solutions to market.

Explore the collagen trend & how we can support your formulations.

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Collagen: The beauty industry’s must-have ingredient

Collagen continues to dominate the beauty market, offering skin-firming, hydrating and anti-aging benefits that consumers love. As demand grows for vegan, sustainable, and high-performance alternatives, brands are looking for innovative ways to incorporate collagen into their formulations.

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Why is collagen booming in Beauty & Personal Care?

Scientific backing and proven benefits – consumers trust collagen for its well-documented role in reducing wrinkles, improving skin hydration and enhancing elasticity
Rising consumer demand – with growing awareness of preventive skincare, consumers are investing in products that boost natural collagen production and maintain youthful skin
Shift toward vegan and sustainable alternatives – ethical beauty trends are driving the need for biotech-derived, non-animal collagen solutions, making vegan alternatives a hot topic
Multifunctionality and expansion beyond skincare – once limited to anti-aging creams, collagen is now integrated into haircare, suncare, body care, and even color cosmetics to enhance hydration, strength and resilience
Collagen and tech innovations – advances in biodesigned, lab-grown, and peptide-based collagen are revolutionizing the industry, offering more effective and bioavailable options

How is the industry responding?

New product launches – brands are incorporating collagen into serums, sheet masks, shampoos, primers and sun care, showcasing its versatility
Biotech breakthroughs – companies are investing in bio-based vegan collagen like NovaColl™ to replace traditional animal-derived sources
Ingestible beauty and holistic skincare – the intersection of topical and ingestible collagen is blurring, with collagen-boosting supplements gaining traction alongside skincare formulations
Clean beauty and label transparency – consumers are scrutinizing ingredient lists, favoring collagen that is sustainably sourced, cruelty-free and backed by clinical studies

How we can support you

At Brenntag, we don’t just supply specialty ingredients—we support your entire formulation journey. Our Innovation & Application team provides technical guidance, formulation recommendations as well as performance and sensory testing to help you create standout collagen-infused products.

Custom formulation ideas

Whether it’s anti-aging serums, collagen-boosting creams or hydrating masks, we provide guidance on optimal use levels and ingredient synergies.

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Expert lab support

From concept to formulation, our team can help you integrate NovaColl™ seamlessly into skincare, color care, haircare and suncare products.

Regulatory and market insights

Stay ahead with the latest trends and compliance support tailored to your region.

NovaColl™ – the vegan collagen alternative

Developed by Cambrium, NovaColl™ is a biomimetic, 100% vegan collagen designed to mimic native human collagen for enhanced skin elasticity, hydration and protection. Unlike traditional collagen, NovaColl™ is animal-free, sustainable and designed for superior bioavailability in beauty formulations.

NovaColl™ is available in selected regions in EMEA.

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