Clean beauty

The Clean beauty trend focuses on making skincare, makeup and personal care products safer, non-toxic and more natural. Cosmetic scientists employing green chemistry techniques ensure gentle, eco-conscious formulations. For instance, products are free from parabens, sulfates and synthetic fragrances, using natural ingredients softer for the skin.

Get to know some of our product examples relating to the Clean beauty trend

Spa treatment. Bathroom with white walls full of sun light. Black metal furniture. Grey stone sink. Person in bathrobe. Trendy interior design
Supplier: ISCA
Product: Aevum Vita 406
Applications: Multifunctional surfactant with antimicrobial and anti-dandruff activity, ideal for hair care applications
Markets: Hair care, skin care
Available: Selected countries in EMEA
INCI: Sodium Caproyl/Lauroyl Lactylate, Sodium Citrate, Aqua
Sustainability performance: Aevum Vita 406 is a mild, naturally derived, PEG-free anionic surfactant with excellent foaming, antibacterial, and antifungal properties, making it ideal for baby shampoos, gentle cleansers, and anti-dandruff formulations.
#preservativeFree #natural #PEG-free #mild
Beautiful senior woman checking her face skin and looking for blemishes. Portrait of mature woman massaging her face while checking wrinkled eyes in the mirror. Wrinkled lady with grey hair checking wrinkles around eyes, aging process.
Supplier: AMCOL Health & Beauty Solutions
Product: RetinEZ™
Applications: Graceful aging formulas
Markets: Skin care and body care
Available: North America
INCI: Cellulose, Retinol, Polysorbate 20, Ascorbic Acid, Tocopherol
Sustainability performance: RetinEZ™ is a sustained-release delivery system of Retinol based on a natural cellulose particle. This entrapment of retinol offers improved stability, reduced irritation potential, and versatility of formats. RetinEZ™ is free of BHA, BHT and microplastics.
#clean #effective #natural
Young woman applying natural organic essential oil on hair and skin. Home spa and beauty rituals. Skin care.
GettyImages-1468539159.jpg
Supplier: Syensqo
Product: Dermalcare® LIA MB
Applications: Various hair care and skin care application
Markets: Skin care and hair care
Available: ANZ, SEA, Taiwan
INCI: Isoamyl Laurate
Sustainability performance: Dermalcare® LIA MB offers formulators a versatile, eco-friendly alternative to silicones and traditional emollients, meeting consumer demands for clean, sustainable, and high-performing beauty products
#naturallyDerived #biobased
women senior takes care of herself
hand care

woman applying cream to her hands
Supplier: Croda
Product: Melostem™ MBAL
Applications: Active for fading dark spots
Markets: Skin care, sun care
Available: Latin America
INCI: Glycerin, Monarda Didyma Callus Extract, Water (Aqua), Propanediol, Pentylene Glycol, Xanthan Gum
Sustainability performance:
Melostem™ MBAL is dedicated to fading both age and sun exposure pigmentation disorders (dark and flat white spots) for an even skin complexion. This smart adaptive ingredient has outstanding sustainability credentials as it is obtained from plant cell culture, 100% natural origin content, and offers full transparency on its sourcing and processing.
#biobased #preservative free #RSPO #naturally derived # biobased
Close up woman holding natural crystal alum deodorant in modern bathroom. Eco friendly natural beauty and hygiene cosmetics. Zero waste, sustainable, alternative body care concept. Selective focus.
Supplier: Novaphene
Product: Novaguard EHG NG100
Applications: Multifunctional deodorant active and preservative booster for natural and clean beauty formulations
Markets: Skin care, hair care, deodorant, baby care
Available: Selected countries in EMEA
INCI: Ethylhexylglycerin
Sustainability performance: Novaguard EHG NG100 is a 100% naturally derived multifunctional ingredient offering antimicrobial boosting and deodorizing benefits. It supports clean, paraben-free, formaldehyde-free formulations and enables reduced preservative load. Ideal for mild, transparent and sustainable beauty concepts.
#naturallyderived #formaldehydefree #parabenfree #biobased
Close up of woman hands holding jar of moisturizing cream. Beauty treatment concepts
Supplier: BASF
Product: Emulgade® Verde Line
Applications: For a wide range of applications in peaking and smooth
Markets: Can be broadly used in skin and body care, sun care, color cosmetics, etc.
Available: China (eastern region)
INCI: Polyglyceryl-10 stearate, Polyglyceryl-10 Oleate
Sustainability performance:
A portfolio of versatile green emulsifier based on 100% renewable feedstocks and manufactured under environmentally friendly solvent-free process. The portfolio is based on 100% renewable feedstocks and is readily biodegradable. Furthermore, the two products are both COSMOS and NATRUE approved. According to ISO 16128, both of two can be categorized as “derived natural ingredients”, suitable for vegan and cruelty-free formulations. Both emulsifiers are manufactured respecting many of the “Principles of Green Chemistry” (published by the American Chemical Society).
#naturallyDerived #biobased #solvent-freeProcess

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