Effective April 2018, Brenntag is the exclusive distribution partner for PureCircle stevia sweeteners throughout the UK and Ireland.
Brenntag UK & Ireland, part of Brenntag Group, is pleased to announce the sales and marketing distribution partnership with PureCircle stevia products has been extended to the market of Ireland.
Brenntag holds a strong foothold in the food and beverage industry in Ireland, and this extension of the exclusive distribution agreement provides an excellent platform to further grow PureCircle’s range of stevia sweeteners in the UK & Ireland.
The use of stevia leaf sweeteners in food and beverages products continued to expand dramatically over recent years. PureCircle’s proprietary Starleaf™ variety, harvested by integrated sustainable methods, offers a fuller sweetness quality without linger, making it an easier ingredient to work with compared to conventional stevia varieties.
Alastair Nicoll, Business Manager Brenntag UK & Ireland, comments: "I am delighted that PureCircle have appointed Brenntag as their exclusive distributor in Ireland, enabling us to offer our customers access to PureCircle’s stevia sweeteners across the entire territory. This is a great demonstration in PureCircle having confidence in Brenntag UK & Ireland's ability to develop the market, and with the continuing support from PureCircle I am sure this to become a long-term successful partnership.”
Abigail Middleton, Marketing Manager EMEA, PureCircle, explains: “We are very excited to extend our UK partnership with Brenntag to cover the market of Ireland. We are confident that this collaboration will help us grow the business through local knowledge and customer proximity of Brenntag’s network and provide even more improved service to customers on technical, regulatory and commercial aspects.”
About PureCircle Ltd:
PureCircle is the world’s leading producer and innovator of great-tasting stevia sweeteners for the global beverage and food industry. The company is dedicated to producing the best-tasting, natural-origin, zero-calorie sweetener made from Starleaf™ stevia plants. PureCircle developed a vertically integrated, sustainable and natural supply chain. The Company collaborates with farmers who grow the stevia plants and with food and beverage companies which seek to improve their low- and no-calorie formulations using a sweetener from plants. Founded in 2002, PureCircle is continually investing in breakthrough research and development and currently has 72 stevia-related approved patents with 200 pending. For more information, visit: www.purecircle.com