Simplicity through efficiency
Consumers continue to be in the driving seat, pressing for innovation to address the call for simplicity of the ingredients list with no compromise on the efficacy and sensorial attributes of cosmetic products. Brenntag Cosmetics team have been innovating to address this trend throughout the year, focusing on creating formulations with less than ten ingredients. Launched at the beginning of the year, the Clean, Pure & Simple Creative Concept has been greatly received by Brenntag customers, and we have decided to bring the advanced portfolio of formulations to the cosmetic audience at SCS Formulate.
The team worked with a careful selection of nature-based ingredients (ECOCERT, COSMOS, RSPO) to address the call for PURE . The formulations offer sensorial benefits and are presented in innovative formats for functionality of profile and efficiency of application. For instance, the aerosol format of the Shower Whipped Cream allows you to measure the exact amount of product you need to wash and moisturize your skin, whilst the Make-Up Remover StIck does not require the need for water during application.
The Brenntag Cosmetics team will be on stand 321 at SCS Formulate 2018 at Ricoh Arena, Coventry
Clean, Pure & Simple
Featuring the range of 10 exciting new formulations, including:
- READY TO ACTIVATE! Charcoal ShampooOne of our favourites, this Sulphate Free formulation combines innovative technology with kind and gentle ingredients designed to leave hair feeling nourished and refreshed. It stimulates the scalp skin cells and removes impurities without stripping hair of its natural oils, which is especially important for consumers with sensitive scalp.
- LEMONY LACE Body Cream
- ERASE & REWIND Make-up Remover Stick
- TING! Lip Plumper