Brenntag Solutions Group is committed to being the channel partner of choice for market research, product development, and sales development of specialty chemical products.
Our growth will be achieved by focusing our efforts on providing technical sales expertise, market intelligence and reliable performance through our proven logistic network. Our efforts are enhanced by an advanced e-Business approach providing effective and efficient means of communications.
Customer Value Proposition
Brenntag Solutions Group was formed to enhance Brenntag North America's ability to provide value added service to specialty chemical customers and principals. We leverage the existing network in North American for needed services in warehousing, logistics, customer service and technical field assistance. Solutions Group is committed to providing customers with the following value added services:
- Proactive sales efforts on select products and markets through cooperation of our supply partners
- Local customer service and logistics to assure on-time product delivery
- Local technical support to handle product development and logistic requirements
- Ability to combine specialty chemical orders with commodity chemical requirements for cost-efficient service
- Increased focus on less than truck load accounts
- Expanded efforts on gathering product and market intelligence
- Targeted product campaigns
Brenntag Solutions Group will provide not only targeted market penetration to an identified account base, but transparent product and market intelligence so Brenntag and our supply partner can jointly provide better service to our customers.
Sales & Marketing Strategy
Our sales strategy is based on a technically competent team with industry expertise. We take an extremely focused approach to the development of specialty chemical markets not effectively serviced by traditional distribution networks or our principals' direct sales staff. We have developed an efficient and effective method to sell, market and develop specific product lines when it makes sense, on an exclusive basis.
Marketing and sales plans are collaboratively designed with Principals to create an appropriate strategy based on sound value propositions. Brenntag Solutions Group will provide:
- Strong technical support from a staff of chemists, engineers and specialists
- Proactive sales and account management
- Consultative selling approach
- Lead Management which includes sample, literature, pricing and product development maintenance
- Product and Industry market intelligence
- Local inventory stocking Proven logistic system utilizing the Brenntag network
- Local technical support when required
- Transparent reporting on sales and target development opportunities
Staffing personnel to your advantage
Our staffing strategy requires us to employee the most competent team members to address our customers' and suppliers' requirements Members of our team include:
- Sales Representatives
- Chemical Engineers
- Food and Coating Technologists
- Various Additional Industry Specialists
To further increase our value proposition to our customer base, Brenntag Solutions Group combines our specialty chemical sales with the sale of commodity chemicals through our six North American regional operating companies providing an efficient ordering process.