Cans of purple paint

Paint Pigments

Paint is both aesthetic and functional to the substrate it is coating. Paint is a necessary coating that provides protection to the underlying good for a number of industries Brenntag serves.

These paint solutions are tailor-made to properly suit different applications for client projects and commercial products. Creating coatings and paint is an exact science, no guessing game, requiring proper instruction is mandatory for desirable and safe results.

In creating paint products, it is helpful to understand what is in a can of paint.

In this article you will learn:

White paint and paint brush

What Is in a Can of Paint

Canned paint mostly refers to liquid coating. However, other forms include the following:

  • Water borne: Emulsions/water reducible liquids
  • Solvent borne: Non-aqueous solids/liquids
  • 100% systems: Liquids using reactive monomers
  • Powder coatings: Solid materials

A can of paint will have a mixture of binders, solvents, pigments, and additives that provide underneath product protection while aesthetically designed to avoid such things as undesired product peeling or application inconsistency. To help you further understand the components of a paint can, the following guide breaks down the four categories of the mixture:

  • Pigments: Provide color and texture to solid components. Pigments deliver
    protection to surfaces and enhance durability.
  • Binders: Actively work to keep pigments together in a liquid suspension.
    Binders extend the life of paint after its drying for ultimate performance.
  • Solvents: Solvents allow paint to travel from the can to a given surface. They
    carry pigments and binders accordingly.
  • Additives: Improve paint spreading capabilities and keep paint character
    acting as it should (flow, leveling, and more).
Abstract, pastel color painting

The Importance of Paint Pigments

Pigments often make up a large percentage of original paint blends and products. Pigments consist of organic and inorganic materials provide the following benefits to paint:

  • A solid base for binder reactions
  • Resistance to ultraviolet light
  • Powerful coating for surfaces
  • Added color, texture, and physical properties

Pigments Found in Paint

Paint pigments narrow down to organic and inorganic types. Organic pigments include carbon compounds and are responsible for a broad number of colors across commercial products. Common organic pigments from animal and vegetable origins include the following:

  • Alizarin: Yellow, orange, and red shades
  • Phthalocyanine: Blue and green shades
  • Quinacridone: Violet shades
Light colored teal paint with yellow brush

Inorganic pigments derive from mineral origins and are considered metal compounds. These pigments are siennas, umbers, and ochres that form within clays in the Earth. They can be synthetically created to produce signature colors such as "cobalt blue" and "titanium white."

Organic Pigments vs. Inorganic Pigments

Whether pigments are sold naturally or synthetically will alter results in consumer products. Natural pigments are generally less expensive and originate from silica, mica, calcium carbonate, zinc oxide, and clays. Synthetic pigments include synthetic molecules such as calcined clay, pyrogenic silica, and blanc fixe for tougher products.

No matter which pigments you use for paint, remember that pigment volume concentrate (PVC) alters appearance. A low PVC results in a gloss finish, and a high PVC provides a flat look when dry.

Read more about Organic Pigments vs. Inorganic Pigments

Paint Pigments at Brenntag North America

At Brenntag North America, we are committed to connecting our customers with leading manufacturers around the world to develop long-lasting and winning partnerships. We believe in only the best for your business practices.

As a top distributor we have over 190 distribution locations. Contact us today for more information about our products and services.

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This document is for informational purposes only. You accept sole responsibility for reading and complying with the Safety Data Sheets (SDS’s), as well as any other safety information, relating to the products listed herein. The information contained herein is based on Brenntag’s knowledge at the time of publication or release and not on any publications, independent studies, empirical evidence or other form of verification. You should not use or rely on any statements contained herein as a basis for any representations or warranties to your customers or end users as to the safety, efficacy or suitability of any product or for purposes of ensuring your compliance with any laws or regulations. Brenntag makes no warranties, express or implied, as to the accuracy, completeness, or adequacy of the information contained herein or as to fitness of any product for any particular purpose. Nothing contained herein shall be construed as an authorization to use or an inducement to practice any patent, trade secret or other intellectual property right. Before producing and distributing any product, it is your sole responsibility to adequately test and document the performance of the product and acquire any required intellectual property rights. You assume all risks for failing to do so and Brenntag shall not be liable (regardless of fault) to you, your employees, customers or end users or any third party for direct, special or consequential damages arising out of or in connection with the furnishing or use of this information. Please contact your local Brenntag representative if you have any questions about this information.