Kudos Blends announce partnership with Brenntag North America to distribute KUDOS™ Potassium Bicarbonate across USA

Kudos Blends, the leading supplier of technically driven raising agents, announced today that Brenntag North America have partnered to become the national distributor for their product in the USA. Brenntag will expand the reach of Kudos’ low sodium solutions for baked goods throughout the United States and provide quality local support to existing customers.

Brenntag North America will be responsible for the distribution of KUDOS™ Potassium Bicarbonate, a product developed as an alternative to sodium bicarbonate to aid bakers in reducing sodium content without removing salt and yet still ensuring excellent product quality. Brenntag, who supply a broad range of food ingredients and specialty additives, demonstrate local understanding, technical support and willingness to expand their knowledge of bakery ingredients.

“As the demand for sodium reduction solutions increases across the globe it is important for Kudos as an industry leader to be able to meet customers’ needs and provide them with the products and knowledge they need on a local scale” said Dinnie Jordan, CEO of Kudos Blends. “Brenntag was the ideal choice for us due to their proactive approach and focus on understanding their customers. A strong and fruitful partnership is sure to be developed with Brenntag and they are a welcome addition to our team”.

“Brenntag is committed to bringing innovative solutions to our customers. Kudos brings patented technology and a commitment to continuous innovation that will bring technical expertise to our customers. We are excited for this partnership and believe the Kudos product line is an excellent addition to our product portfolio” stated Leslie Darden, Marketing Director Food, Brenntag North America.

Existing Kudos customers will continue to receive unparalleled technical support; Brenntag Food and Nutrition teams will undergo full scale training from Kudos prior to the IFT exhibition in June this year. Following this training Brenntag will work closely with the Kudos technical team and their recently enhanced laboratory facilities in the UK, to continuously expand their knowledge of bakery ingredients. Through training and ongoing joint technical meetings it will be ensured that they embark on the partnership with the technical knowledge needed to provide first class support to customers, something which is of great importance to Kudos.


About Kudos Blends
Continuous scientific focus at Kudos Blends has provided many bakers with solutions to solve the challenges they face, especially in relation to sodium reduction. KUDOS™ Potassium Bicarbonate is a unique alternative to sodium bicarbonate which achieves high quality, lower sodium products. A strong level of technical excellence means that KUDOS™ Potassium Bicarbonate has been developed so that it does not affect taste, texture or quality of the finished product.

Based in the UK, Kudos Blends is the leading developer and supplier of technically driven raising agents. A well-developed product portfolio means that Kudos can supply a range of raising agents for industrial bakers to reduce sodium, increase potassium and more recently eliminate aluminium with the KUDOS™ SALP Replacer. The team of scientists and test bakers ensures that products are developed with the chemistry behind baking in mind and the manufacture of Kudos products on-site ensures that the start to end process can be monitored and tested. The manufacturing process ensures that the highest end product quality can be produced, positioning Kudos at the forefront of baking technology.

For more information about Kudos Blends, visit

About Brenntag
Brenntag, the global market leader in chemical distribution, covers all major markets with its extensive product and service portfolio. Headquartered in Mülheim an der Ruhr, Germany, the company operates a global network with more than 480 locations in more than 70 countries. In 2013, the company, which has a global workforce of more than 13,000, generated sales of EUR 9.8 billion (USD 13.0 billion). Brenntag is the link between chemical manufacturers and chemical users. The company supports its customers and suppliers with tailor-made distribution solutions for industrial and specialty chemicals. With over 10,000 products and a world-class supplier base, Brenntag offers one-stop-shop solutions to around 170,000 customers. This includes specific application technology, an extensive technical support and value-added services such as just-in-time delivery, product mixing, formulation, repackaging, inventory management and drum return handling. Long-standing experience and local excellence in the individual countries characterize the global market leader for chemical distribution.

For more information about Brenntag’s North American operations, visit

Media Inquiries:
Kudos Contact:
Amy Clarke
Tel: +44 1299 271333

Brenntag Contacts:
Barbara Nothstein
Tel: +610 916 3858

Hubertus Spethmann
+49 208 7828 0


	Hubertus Spethmann

Hubertus Spethmann Brenntag AG Vice President Corporate Communications +49 201 6496 0