Better choices for holistic health and wellness

Everyday wellbeing, made practical

Close up woman adding wheat grass green powder during making smoothie on the kitchen. Superfood supplement. Healthy detox vegan diet. Healthy dieting eating, weight loss program. Selective focus.
Health and wellness still shape food innovation, but the focus is changing. Consumers are moving away from strict diets and complex health promises towards products that support their wellbeing in simple, natural ways.
This shift is visible in everyday nutrition habits. More than half of consumers worldwide are trying to increase their protein intake to support energy, satiety and overall health (Innova Market Insights, 2025). Rather than restriction, health is about finding balance and feeling good each day.
For manufacturers, this sets a clear direction. Health solutions need to be easy to understand and easy to fit into daily routines. This is the foundation of Better choices for Holistic Health & Wellness.

Focus on everyday wellbeing across regions

Health is becoming more preventive and more personal. Across all regions, one thing is clear: health needs to feel realistic and sustainable in everyday life.

Americas

Strong interest in metabolic health, satiety and blood-sugar balance. The growing visibility of GLP-1 treatments is increasing awareness around portion size, nutrition density and protein-rich products (Innova Market Insights, 2025).

EMEA

Health is closely linked to mental balance, energy and stress management. The quality of ingredients matters more than ever. Natural positioning, clean labels and protein enrichment continue to influence product choices across the region.

APAC

Health awareness keeps rising, supported by education and regulation. Consumers actively look for products that support gut health, immunity, weight management and healthy ageing, often combined with beauty and wellbeing benefits.
Several forces are shaping how people think about health:
  • Growing focus on metabolic wellbeing
  • Interest in functional nutrition
  • Stronger awareness of the link between gut health and overall health
Digestive wellbeing has become a key part of modern nutrition. Many consumers now see gut health as central to feeling well and staying healthy (Innova Market Insights, 2025).
At the same time, functional ingredients are moving into everyday food and drink. Products are expected to support protein intake, fibre intake and general wellbeing without feeling complicated.
People are simplifying how they define health, seeking tangible benefits they can maintain over time. Across regions, expectations often focus on:
  • steady energy and vitality
  • digestive comfort and gut health
  • natural satiety and weight balance
  • mental wellbeing and stress support
  • clear, tangible health benefits valued especially by Baby Boomers
Interest in less-processed options continues to grow, especially when combined with clear nutritional value (Innova Market Insights, Top Trends 2026). Taste, clarity, trust and affordability still matter. Health must support daily life, not make it harder.
Holistic health is changing how products are designed and positioned. Manufacturers need to:
  • combine function with good taste and texture
  • deliver clear benefits through simple, trusted recipes
  • balance nutrition, cost and scalability
  • respond to demand for protein, fiber and digestive support
Innovation is shifting from adding more claims to making smarter, more focused choices.
We help turn health ideas into practical product solutions that work in real life and at scale. Our portfolio includes:
    protein solutions from dairy, egg and plant sources that support satiety and metabolic health
    fibers and pre-, pro- and postbiotic solutions that support digestive comfort and sugar reduction
    natural sweetening, salt reduction and taste modulators that help improve nutrition without losing enjoyment
    micronutrient fortification that fits into familiar everyday formats
    clean-label botanical ingredients and plant-based formulations

Health in action

Concepts developed by our global Food Innovation & Application Centers
A glass of iced tea

Americas

Iced Pineapple Passionfruit Acerola Tea
A refreshing, clean-label tropical iced tea that supports hydration, electrolyte balance and immune health.
Brenntag Gut:Tonic

EMEA

Gut:Tonic
A sugar-free tonic with chicory root fiber, fresh citrus-herbal notes and added micronutrients to support digestive wellbeing and daily vitality.
Close-up of a female pouring freshly made oat milk in glasses. Woman serving healthy oat milk.

APAC

Oat & Pea Power
Convenient plant-based protein-and-fiber nutrition, designed for satiety, balance and no-added-sugar nourishment.
In 2026, Holistic Health & Wellness is moving beyond trend-driven claims toward practical, trusted everyday nutrition. By making thoughtful formulation choices, manufacturers can create products that consumers adopt and repeat, not because they feel forced to, but because they fit easily into daily life.

Looking to turn health insight into practical formulations?

Our experts and application teams are here to help.