Plant powered energy
The first blend - Plant-based Energy – combines the energy-boosting power of natural caffeine, mate, maca and guarana with naturally sourced vitamins and health-giving plant extracts. Explaining the thinking behind this approach, Thomas Fanzlau, Business Unit Manager, Food & Nutrition Solutions DACH, says: “From market data and customer requests it was clear that consumers are looking for plant-based, natural products and are skeptical about ingredients that look artificial from a declaration perspective. So, this was about providing a body and performance boost with natural ingredients.”
These energizing ingredients are married with plant extracts that are naturally rich in vitamins and minerals, such as guava, physalis, maca root and alfalfa. On-trend natural flavorings – green apple & guarana, pink grapefruit, lime & guava and raspberry & kiwi – complete this clean label, plant-based energy drink concept.
“From our perspective, natural flavors are more or less a must for this concept,” says Thomas, adding that these particular flavors were selected on the back of trend observations within the EMEA region. However, he is keen to emphasize that none of these ingredient choices are set in stone. “We are providing customers with an idea, a starting point for discussion. We can modify the blends to accommodate different requirements or develop tailored solutions,” he says.