The global market for clean label products has truly kicked into gear with reformulation taking place across the board. The growing demand is being driven by rising customer awareness in naturally functional food ingredients, which means clean label, no or fewer additives, and better-for-you products. At the same time, free from, nutritional, sustainable and value-added ingredients are growing in popularity, with new opportunities opening up for naturally derived colors, and renewably harvested plant-sourced vanillin flavors.
But clean label reformulation requires careful consideration. This is why applications work at distribution partners such as Brenntag Food & Nutrition (F&N) is so valuable. Their team aims to showcase the work of their suppliers in trending product categories with innovative and intriguing concepts that include reduced or no sugar and gluten-free baked goods.