Sustainability, natural origin, and the product’s contribution to overall wellbeing remain among the key NPD drives in the cosmetics industry. So is the quest for products with multiple sensorial properties and multitasking benefits, as consumers continue to take a keen interest in the ingredients used to formulate their daily cosmetics.
This trend, in its complexity, continues to drive the formulators’ search for simpler, multifunctional, sustainable ingredients to formulate for commercial success.
Our SenSense Creative Concept showcases a range of formulations that we feel really take into account these trends. We have listed some of the formulations below, whilst the Brenntag Creative Development teams across the EMEA laboratories continue their technical development work to drive the innovation.
Formulations for Skin Care
Hemp Elixir Face Cream- Hemp Elixir is a naturally based gel-cream that moisturises, conditions and protects your skin. The Hempseed Oil is rich in omega-6 and omega-3 fatty acids and with its powerful antioxidant properties, it will leave your skin feeling rejuvenated. Its light texture contains Atomized Sea Water that adds soothing properties to give a nourishing feel. It is a cold process emulsion stabilised by Inagel® Green, a natural viscosity modifier based on a polymer extracted from the Japanese superfood plant, Konjac, that provides immediate hydration for visibly moisturised skin just after one application, making this an on-trend and innovative recommendation for naturally based formulations.
Detox Anti-Pollution Shield- Detox Anti-Pollution Shield is an innovative naturally based formula designed to prevent damage to your skin caused by unavoidable pollutants. It contains Stemprotect®, an anti-pollution active ingredient capable of protecting stem cells and repairing damaged DNA which activates skin radiance and can help prevent signs of premature aging. The addition of Durosoft® PG10L-SG, an RSPO segregated oil in water emulsifier, helps to provide a pleasant and soft skin feel and it is an effective cleansing agent recommended for mild rinse off applications.
Micellar Bubble Cleanser - Micellar Bubble Cream is gentle face cleanser that deeply cleanses skin to wash away daily build-up such as dirt, excess oil and impurities. Formulated with multifunctional ingredients such as the ultra mild surfactant, Euroglyc® D, which works as a foaming agent and the Durosoft® PG10-CY that transforms this formulation into a creamy lather. After rinsing, the skin is refreshed and cleansed.
Formulations for Make Up
Everlast Lip Cream- Everlast lip cream lasts through the day without the need for constant re-application and it keeps luscious lips moisturised for longer. We use our own Kenapure Colours to build the intense and on trend shade and the Cosvivet Carnauba Wax is added to give that smooth and stable texture. The wax is complimented by the Mirasil® Cetyl DM which plays a significant role in creating a simple glide and a shine booster for our colour cosmetics range.
Candi-Pop Lip Balm - Jojoba oil as one of the primary ingredients in our Candi-Pop lip Balm. Jojoba oil acts as a barrier that protects your lips from the elements and provides instant hydration and long lasting moisture. Our vegan formula contains Cosvivet™ Synthetic Beeswax combined with Cocoa Butter which binds the ingredients together giving this a light, smooth and fluffy texture. The added Kenapure™ Red* Colours presents a delectable candi like appearance.
Hair Care Formulations
Q-Sense No Quat Conditioner- Q-Sense “No Quat” conditioner contains natural ingredients that are designed to help control fly-always, improve manageability and increase the moisture content of the hair. The Oxisense™ S0440 provides a conditioning effect and reduces any residual film build up on the hair follicles. The added Durosoft™ GMO is a natural emollient derived from sunflower seed oil which helps to reduce any dry sensation for your hair and scalp.
Sleek & Chic Shampoo - Our Sleek & Chic Shampoo is a purifying, mild and gentle formulation that stimulates the scalp skin cells and removes impurities without stripping hair of its natural oils. It contains Euranaat™ LS3 which is an extremely mild anionic surfactant with excellent foam boosting and stabilising benefits used in a wide range of sensitive skin care products. Combined with Euroquat™ PK37 MB, a mild amphoteric surfactant derived from sustainable RSPO certified mass balance palm kernel oil, this formula offers a unique sulfate free, sustainable and innovative solution using kind and gentle ingredients designed to leave your hair feeling nourished and refreshed.
Formulations for Body Care
Get Fresh Waterfree Shower Gel- Our Get Fresh Water Free Shower Oil is a simple recipe designed to melt when massaged into the skin. The Esterlac™ SLL ingredient thickens the oil phase due to the micellar structure and is also added as a mild emulsifier with excellent foaming properties. The inclusion of natural oils both Sweet Almond Oil and Avocado Oil, nourish and soften the skin without leaving an oily residue in the bath or shower.
Clean Perfect Wash Bar- Clean Perfect is our face and body soap and waterfree cleansing bar based on natural ingredients. This unique formula has excellent foaming properties from the natural emulsifier Esterlac™SLL whilst the rapeseed derived viscosity modifier Durosoft™ GMS helps to build its firm consistency and texture. This innovation is dedicated to moisturising, smoothing and rehydrating the skin leaving a refreshed superior supple feeling.
Male Grooming Formulations
Buzz Beard Wax- Our Buzz Beard Wax is a naturally based formulation containing our own Cosvivet™ Beeswax and Cosvivet™ Carnauba Wax added to tame and slick down coarse, curly and flyaway hair. These key ingredients also help to lock in moisture, condition and protect your hair and skin from everyday elements. The inclusion of Mirasil™ Caprylyl TSO banishes excess residue to make styling, grooming and shaving a much simpler experience.
You can find out more information about these formulations, request samples or discuss your own ideas with our Cosmetic specialists by getting in contact at email@example.com
Green Chemistry and Natural Ingredients
At Brenntag we strive to improve global sustainability not only through our own operations but also throughout the supply chains we interact with. Our goal is the continuous global development of our sustainability strategy, thus harmonising economics with ecology and social issues as part of our business activities.
We have also compiled the list of our Green and Natural ingredients which we feel may be of benefit for you to have as a reference, you can find the brochure here .
To find out more about our Green Chemistry products, or to discuss our SenSense formulations, contact the team at firstname.lastname@example.org