- Brenntag Specialties in the Middle East to provide full range of flavors for food and beverages including regional flavors that are halal certified
- Exclusive service offering expanded from UAE to Saudi Arabia
Brenntag, the global market leader in chemicals and ingredients distribution, announced an exclusive distribution agreement with Silesia, a global, German based flavor house, for flavors for the Saudi Arabian market. The agreement covers flavors for Confectionery-, Bakery-, Dairy-, Savoury- and Beverage products.
With this, Brenntag Food & Nutrition and Silesia extend their exclusive distribution agreement for the United Arab Emirates to the fast-growing market of Saudi Arabia (KSA), one of Brenntag’s focus markets in the region.
Frank Haven, President Nutrition EMEA of Brenntag Specialties, comments: “Offering our customers an innovative and sustainable portfolio of products in our strategic markets is key to executing our ‘Strategy to Win’ within Brenntag Specialties. We look forward to serving regional customers with additional products and services from the Silesia portfolio.”
Jean-François Richard, Sales Director France, Middle East, Turkey & Africa at Silesia: “Industry experts of Silesia and Brenntag with their understanding of the final products and applications offer their customers more than just flavors, but product innovations, concept ideas and recipe developments.“
This extended cooperation fits Brenntag’s partnership strategy as a leading supplier in the industry and the goal of further strengthening Brenntag’s position in key markets.
About Silesia:
Silesia is a medium-sized, fourth-generation family-owned company headquartered in Neuss, Germany. The flavour expert for the food and beverage industry has been valued by its customers as a reliable and trusted partner for over 112 years. Silesia provides top-notch service and collaborates with its customers to develop tailor-made flavour solutions that seamlessly integrate into their production processes. With production facilities in America, Europe, and Asia, as well as numerous sales offices in key global markets, Silesia demonstrates a strong international presence and can accommodate virtually any desired flavour profile. In addition to flexibility, speed, and trust, Silesia places particular importance on globally consistent quality standards. This ensures that all customers worldwide receive premium-quality flavours. As an employer of more than 900 employees Silesia has a high social responsibility. Silesia’s flavour portfolio contains a huge variety of liquid flavours, encapsulated powder flavours and extruded flavour granulates. Silesia not only aim to support their employees but also strive to provide value to society by actively promoting environmental protection, sustainability, and energy management.
