The fact that smiling was considered unbefitting in the times of King Louis XIV wasn’t just a matter of etiquette. Sugar was a commodity only high society could afford, and it reduced their teeth to stumps down to the last mouth. It wasn’t until the 1920s that it was appropriate to smile in photographs, which had since taken the place of paintings. Whether this has something to do with the advent of dental school can only be left to speculation.
One thing is sure though: oral hygiene today is one of the pillars of a good quality of life. Toothpaste, mouthwash, floss and whitening products are part of our everyday lives. No longer purely medical, these products have long been used for cosmetic purposes. Consumers are open to product trends like tongue cleaners, drawing oil, special pastilles and vegan alternatives.
Bright smiles are in
Many oral hygiene products are prophylactic, used to avoid excessive visits to the dentist. A smile that is free of cavities and periodontosis is not only healthy, it looks good too. However, products like red wine, coffee, tea, soft drinks and nicotine can stand in the way of this as they cause unsightly discoloration of the teeth. It’s no wonder that the many varieties of whitening products are in demand. Consumers want whitening regimens; toothpastes, gels, strips and activated carbon are all cost-efficient alternatives to costly private treatments at the dentist.
Classic products for fresh breath are also prone to innovation. Toothpaste and mouthwash are intended to fulfil three different purposes: they should prevent disease and tenderness; provide for beautiful teeth, strong gums and fresh breath; and have a pleasant taste.
Studies show that the market for oral hygiene products in Germany alone is worth 1.5 billion euros and rising. From chlorhexidine digluconate to sorbitol and sucralose, Brenntag offers a comprehensive range of products. The experts in our application labs are on hand to help you develop the right recipes for your oral hygiene product innovations.
„Whether it’s mouthwash or toothpaste, we are happy to help you find the right raw materials for oral hygiene. Contact us!”