It wasn’t so long ago that being vegan was considered an alternative lifestyle choice – one that was practiced primarily by a select group of consumers. Now, however, flexitarian eating is on the rise and going vegetarian is mainstream; these days, even veganism is no longer seen as a niche choice. At Brenntag Food and Nutrition we have the products as well as the specialist knowledge to help you meet the challenges of these trends and rise above the competition.
One of the biggest consumer trends of 2019 is the shift away from ‘conventional’ diets towards vegetarian or vegan lifestyles, and all the eating styles in between. Think flexitarian, plant-protein enriched, low-carb, no-carb, keto, paleo, dairy-free, organic, to name a few.
Concern for the environment, personal health, and animal welfare are the reasons people often cite for this shift in lifestyle. Flexitarians are drastically reducing their meat intake, and opting instead for a variety of more sustainable, ‘clean’ protein choices, among them peas, beans, pulses and other legumes. Meanwhile as many as 8 out of 10 US consumers have changed their own or their family’s diet to try to be healthier, with over 39%1 of them saying they’ve increased their consumption of fruit and vegetables.