Brenntag North America recently conducted a three week Diesel Exhaust Fluid (DEF) sales certification program with ten participants.
To meet 2010 EPA regulations in North America, most producers of diesel engines have announced plans to use Selective Catalytic Reduction (SCR) technology, requiring DEF. To effectively serve this growing market for SCR after treatment technology, an expansive and efficient DEF distribution infrastructure has been put in place by Brenntag in North America. Brenntag is the largest distributor of DEF in the world, having gained global experience with the distribution of AdBlue in Europe, where similar emission directives have been in effect since 2005.
The course focused on solutions for customers requiring DEF in 2010 and beyond, including equipment solutions and logistics. The participants also visited the Mack Truck Lehigh Valley manufacturing plant, in Macungie, PA.
Brenntag is investing in a dedicated DEF sales and marketing team that will promote the TerraCair® brand of DEF. Brenntag now has certified DEF area sales represenatives across the U.S., Canada and Mexico.
Brenntag North America, part of Brenntag Group, operates 115 sites and employs 3,000 people.
Brenntag, the global leader in chemical distribution, recorded global 2008 sales of EUR 7.4 billion (USD 10.8 billion). Today the company operates in excess of 300 locations with more than 11,000 people in 64 countries. In keeping with the company’s strong position in world markets, Brenntag is committed to providing value to its customers and suppliers through superior supply chain logistics, single sourcing, technical assistance and other value added services. Brenntag offers an unrivalled, extensive and state-of-the-art distribution network for industrial and specialty chemicals to its suppliers and customers alike throughout the world.
TerraCair® is a registered trademark of Terra Industries Inc.