Brenntag strengthens its position in Turkey by appointing International Fragrance House CPL Aromas.
Brenntag, the global market leader in chemical distribution is pleased to confirm the appointment of fragrance compounds in Turkey of CPL Aromas. Brenntag is ideally placed to provide the highest levels of customer service to CPL Aromas. With offices and warehouses in 4 locations throughout Turkey customers will benefit from the considerable resources of the Brenntag operation locally.
CPL Aromas has been a leading supplier of fragrances in Turkey for over 35 years and has built a reputation in the market for Innovation, Quality and Customer Service among its many customers who now have the option of purchasing their existing fragrances through Brenntag who are themselves very familiar with the Turkish market and are well placed to improve the CPL Aromas offering in Turkey.
The two companies will work closely promoting new fragrances and new technologies in the market ensuring that clients are able to benefit from the new products as soon as they are developed by the CPL Aromas teams. New fragrance offerings will be made available in a variety of applications direct from the local Brenntag laboratories where samples can be made up in a number of product formats.
About CPL Aromas
The CPL Aromas story began a century ago, when John Pickthall first experimented with ways to improve the crude toiletry products of his time. This meeting between the art of the perfumer and the new possibilities offered by industrialization was to prove a defining moment – and its fruitful combination of traditional values and new technologies an inspiration for so much of what followed. John’s son Jack – an innovative chemist and world-renowned perfumer – went on to significantly shape the emerging trade, co-founding the BSP and SCS, and it was his sons Michael and Terry who were to found Contemporary Perfumers Limited (CPL) in 1971. It is, to this day, a family-run business with the next generation active in senior positions in the company.
CPL Aromas is now a major international fragrance house, operating from seventeen key locations worldwide, serving over 100 countries and ranking around 10th in the sector's global league – despite being one of the youngest companies in the top tier. Pushing both technical and geographical boundaries through innovation and expansion into new regions – we have, nonetheless, never lost touch with those founding values: the passion, spirit of independence and commitment to good service that drove those very first ambitious experiments.