Principals

Brenntag has always believed that a distributor should operate as a value-added extension of their principals' marketing and sales teams.

While many distributors struggle to develop and implement the transparency needed to achieve the joint marketing efforts that specialty suppliers desire, Brenntag is providing solutions. Brenntag understands that accurate, consistent and open communication with our Principals is critical to nurture and grow market share together. Brenntag formed the Solutions Group to strengthen our Principal's channel to market by providing enhanced technical support, innovative product development capabilities and increased market penetration.

We provide the following services to our Partners:

  • Strong technical support from a staff of chemists, engineers and specialists
  • Proactive sales and account management
  • Consultative selling approach through our Customers' R&D Departments, Product and Commercial Managers
  • Lead Management which includes sample, literature, pricing and product development maintenance
  • Product and Industry market intelligence
  • Local inventory stocking
  • Proven logistic system utilizing the Brenntag network
  • Local technical support when required
  • Transparent reporting on sales and target development opportunities

Using the internet based systems and an extensive sales and marketing data base, Brenntag provides Principals with a transparent view of target developments, market data and sales performance.