News

06/29/2011

Biovelop announces exclusive Distribution Agreement for Avenacare™ oat beta glucan in the USA with Brenntag Specialties, Inc.

Biovelop AB, the Swedish company which specializes in the fractionation of grains and production of oat ingredients, has announced the signing of an exclusive Distribution Agreement for its Avenacare™ oat beta glucan ingredient in the USA.

Avenacare™, which has proven anti-aging and rejuvenation properties in skin care and hair care products, as well as a soothing and anti-irritant effect in personal care products, will be distributed in the United States by Brenntag Specialties, Inc.

David Peters, Director of Sales and Marketing for Biovelop, commented: “We are delighted to be working together with one of the best-known and most highly-regarded ingredients distribution companies. Brenntag Specialties has a wealth of experience working with high-quality, branded, active ingredients and we are very excited about the opportunities to grow significantly the cosmetics and personal care markets for oat beta glucan-based products in the USA.”

Avenacare™ is a specially-developed liquid form of oat beta glucan, naturally produced using Biovelop’s chemical-free technology, and preserved using a paraben-free system. Hypoallergenic and gluten-free, Avenacare™’s soothing and restorative qualities make it an ideal choice for even the most sensitive skin types. Avenacare™ oat beta glucan is a highly versatile ingredient, which can easily be incorporated into a diverse range of personal care and cosmetics products to deliver the well-recognized, restorative benefits of oats to the consumer.

“Brenntag Specialties is thrilled to have this unique, multi-functional ingredient in our portfolio of personal care products,” stated Michele Margherita, Market Manager for Personal Care at Brenntag Specialties, Inc. in the USA. The ability of Avenacare™ oat beta glucan to promote skin and hair health in a product of natural origin, addresses the current trends in the marketplace for natural, sustainable and effective active ingredients.”

For further information on Avenacare™ oat beta glucan, please visit www.avenacare.com.

About Brenntag

Brenntag is the global market leader in full-line chemical distribution. Linking chemical manufacturers and chemical users, Brenntag provides business-to-business distribution solutions for industrial and specialty chemicals globally. With over 10,000 products and a world-class supplier base, Brenntag offers one-stop-shop solutions to about 160,000 customers. The value-added services include just-in-time delivery, product mixing, formulation, repackaging, inventory management, drum return handling as well as extensive technical support. Headquartered in Mülheim/Ruhr, Germany, the company operates a global network with more than 400 locations in nearly 70 countries. In 2010 the company realized global sales of EUR 7.6 billion (USD 10.1 billion) with more than 12,000 employees.

About Biovelop

Biovelop is the world’s leading producer of oat beta glucan and other specialty ingredients from oats. Using its patented, chemical-free technology for the fractionation of grains, Biovelop produces natural, healthy ingredients for cosmetics and personal care products under the brand name Avenacare™, and for food, beverage and nutritional supplements under the brand name PromOat™. The company is headquartered in Kimstad, Sweden and its products are sold globally via an extensive network of distribution companies.

PRESS CONTACTS:

David Peters, Biovelop AB
+44 7771 941 154 or

Barbara Nothstein, Brenntag North America, Inc.
+1 610 916 3858 or

Contacts


	Hubertus Spethmann

Hubertus Spethmann Brenntag AG Vice President Corporate Communications +49 208 7828-0