News

07/20/2010

BASF Care Chemicals names Brenntag distributor for Inoterra® surfactant systems and Trilon® M chelating agents in North America

Distribution agreement focuses on sustainable products and services

FLORHAM PARK, NJ- BASF Care Chemicals today announced that it has entered into an agreement with Brenntag, who will serve as the distributor for Inoterra® and Trilon® M products as part of BASF’s continued optimization of sales channel management. Brenntag’s full line distribution companies in the United States and Canada, as well as the e-distributor service unit, Brenntag Solutions Group, will represent these products and their sustainable attributes in the distribution channel segment.

“Brenntag provides the technical expertise and industry focus to service the timely promotion of these readily biodegradable materials for our distribution channel customers,” said Frank Bergonzi, Director, Corporate Distribution for BASF Corporation.

”Brenntag North America is excited about the representation of BASF’s Inoterra and Trilon M product lines,” said Bill Fluharty, Vice President of Brenntag Solutions Group. “The Inoterra and Trilon M lines are a natural fit as Brenntag continues to expand our environmentally sustainable product portfolio.”

BASF introduced Inoterra surfactant systems in 2007 for use in the Industrial and Institutional market. Inoterra products can be used in a wide range of applications, including general-purpose cleaners, floor care products, ware washing detergents, disinfectants and sanitizers, laundry detergents, vehicle wash aids and hand cleaners. The surfactant’s low gelling profile allows for faster formulation and eliminates the need to add water slowly during the formulation process, resulting in less energy needed to incorporate other non-ionic additives into water-based formulations. Inoterra products were primarily designed as an effective alternative to nonylphenol ethoxylate surfactants that are under pressure to be phased out in North America.

Inoterra products are listed in the CleanGredients database and approved for use in environmentally responsible products by the EPA’s Design for Environment (DfE) program through the Safer Detergents Stewardship Initiative (SDSI). BASF was recognized by the Environmental Protection Agency (EPA) as a Champion in the Design for the Environment Program’s (DfE) Safer Detergents Stewardship Initiative (SDSI) in 2008.

The Trilon M brand name stands for methylglycinediacetic acid (MGDA), a high-performance, eco-friendly, safe complexing agent in the class of aminocarboxylates. Complexing agents reduce metal ion concentrations in aqueous solutions. They do so by converting poorly soluble compounds to compounds that dissolve readily in water, increasing the cleaning effect of detergents and dishwashing agents, as well as industrial and all-purpose cleaners.

Trilon M is readily biodegradable and available in liquid and solid forms, and does not require health and environment labeling. Trilon M's sustainability attributes have been confirmed in an eco-efficiency study. It is suitable for use in modern dishwasher detergents as a replacement for phosphate. In industry applications, Trilon M is a no-labeling-required alternative to conventional complexing agents for use in professional detergents and cleaners.

About Brenntag

Brenntag is the global market leader in full-line chemical distribution (based on most recent market data.) Linking chemical manufacturers and chemical users, Brenntag provides business-to-business distribution solutions of industrial and specialty chemicals globally. With over 10,000 products and a vast supplier base, Brenntag offers one-stop shop solutions to more than 150,000 customers. The value-added services include just-in-time delivery, product mixing, formulation, repackaging, inventory management, drum return handling as well as technical services.

Headquartered in Mülheim an der Ruhr, Germany, Brenntag operates a global network with more than 400 locations in more than 60 countries. In 2009 the company realized global sales of EUR 6.4 billion (USD 8.9 billion) with approximately 11,000 people.

BASF - Care Chemicals and Formulators

BASF’s Care Chemicals division develops, produces and markets a comprehensive range of products for nutrition, pharmaceuticals, cosmetics, detergents & cleaners, and industrial & chemical applications. As a result of focused research and development, we are a preferred partner of our customers worldwide.

The products offered by BASF Care Chemicals include vitamins, carotenoids, organic acids, active pharmaceutical ingredients and excipients, aroma chemicals and cosmetic ingredients, chelating agents, surfactants, biocides, waxes and wax emulsions as well as metal surface treatment products.

BASF - The Chemical Company.

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,000 employees in North America, and had sales of $13 billion in 2009. For more information about BASF’s North American operations, or to sign up to receive news releases by e-mail, visit www.basf.us.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals and oil and gas. As a reliable partner, BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €50 billion in 2009 and had approximately 105,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

For more information, contact:
Laura Partynski
BASF Corporation
Tel: (973) 245-7838
E-mail: laura.partynski@contractor.basf.com

Contacts


	Hubertus Spethmann

Hubertus Spethmann Brenntag AG Vice President Corporate Communications +49 201 6496 0